Pierceworks LLC (“Pierceworks,” “we,” “our,” or “us”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website, use our services, book a demo, submit a form, communicate with us, or interact with websites, automations, messaging systems, review campaigns, lead forms, AI tools, CRM tools, or related services we provide.
Pierceworks provides smart website systems, website design, review automation, lead capture, follow-up automation, SMS and email messaging, AI-powered messaging, CRM-related tools, and related marketing services for service-based businesses.
By using our website or services, you agree to the practices described in this Privacy Policy.
1. Information We Collect
We may collect the following types of information:
A. Information You Provide Directly
This may include:
- Name
- Business name
- Email address
- Phone number
- Website URL
- Business address or service area
- Billing information
- Appointment or demo request details
- Messages, form submissions, or support requests
- Information you provide when using our AI assistant, forms, chat widgets, automation tools, or CRM-related tools
B. Information Collected Through Our Services
If you are a Pierceworks client, or if you interact with one of our client’s websites, forms, automations, review campaigns, or messaging systems, we may process information such as:
- Customer name
- Customer phone number
- Customer email address
- Review request status
- Lead form details
- Appointment or service inquiry details
- SMS and email engagement data
- Opt-in and opt-out records
- Message history related to review requests, lead follow-up, missed-call text back, appointment reminders, or customer communications
- CRM activity and automation logs
C. Automatically Collected Information
When you visit our website or interact with our systems, we may automatically collect:
- IP address
- Browser type
- Device type
- Operating system
- Pages visited
- Time spent on pages
- Referring website
- Click activity
- Form interaction data
- Cookie data
- Analytics and performance data
- Similar tracking technology data
D. Payment Information
If you purchase services from us, payment information may be processed by third-party payment processors. We do not store full credit card numbers unless specifically handled through a secure, compliant payment provider.
2. How We Use Information
We may use collected information to:
- Provide, operate, maintain, and improve our website and services
- Build, host, manage, or support client websites
- Set up review automation campaigns
- Send review requests through SMS, email, or other approved channels
- Send lead follow-up messages, appointment-related messages, or missed-call text-back messages
- Respond to inquiries, demo requests, and support requests
- Manage client accounts and billing
- Monitor service performance, campaign activity, and system reliability
- Improve website conversion, automation workflows, and customer experience
- Personalize communications and service recommendations
- Detect, prevent, and address fraud, spam, abuse, security issues, or unauthorized activity
- Comply with legal, regulatory, carrier, platform, and messaging compliance requirements
- Maintain records of consent, opt-ins, opt-outs, and communication preferences
3. SMS/Text Messaging Privacy Notice
Pierceworks may send, or help clients send, SMS/text messages for purposes such as review requests, customer follow-up, lead follow-up, missed-call text back, appointment-related communication, support, and service updates.
By providing your phone number and opting in, you agree to receive text messages from Pierceworks LLC or from a business using Pierceworks-powered systems. Message frequency may vary. Message and data rates may apply.
You can opt out of text messages at any time by replying STOP. For help, reply HELP, call 419-552-8452, or contact us at michael@pierceworks.co.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.
SMS opt-in data and consent are not shared with any third parties for marketing or promotional purposes.
We may share limited information with trusted service providers solely as needed to deliver messaging services, operate our systems, maintain compliance, process opt-outs, prevent fraud or abuse, and provide support. These service providers are not permitted to use SMS opt-in data or mobile information for their own marketing or promotional purposes.
4. How We Share Information
We do not sell personal information.
We may share information only in the following limited circumstances:
A. Service Providers
We may share information with vendors and service providers who help us operate our business, including:
- Website hosting providers
- CRM platforms
- SMS and email providers
- Payment processors
- Analytics tools
- Calendar or booking tools
- Automation platforms
- Customer support tools
- Security and fraud prevention tools
- AI service providers
- Review management or reputation management tools
These providers may only use information as necessary to provide services to us or on our behalf.
B. Clients and Their Customers
If Pierceworks provides services to a business client, we may process customer information on that client’s behalf. In those situations, the client is responsible for ensuring that it has the proper permission, consent, and legal basis to collect, upload, contact, message, or otherwise process customer or lead information.
C. Legal Compliance
We may disclose information when required to do so by law, subpoena, court order, government request, carrier compliance review, platform compliance review, or other legal process.
D. Business Transfers
If Pierceworks is involved in a merger, acquisition, sale, restructuring, financing, bankruptcy, or transfer of assets, information may be transferred as part of that transaction, subject to this Privacy Policy or a substantially similar policy.
5. Cookies and Tracking Technologies
We may use cookies, pixels, analytics scripts, and similar technologies to:
- Understand how visitors use our website
- Improve website performance
- Measure marketing effectiveness
- Remember preferences
- Analyze traffic and conversion activity
- Support advertising or retargeting efforts
- Improve user experience and website functionality
You may adjust your browser settings to refuse or delete cookies. Some website features may not function properly without cookies.
6. Advertising and Analytics
We may use third-party analytics or advertising tools, such as Google Analytics, Meta Pixel, or similar technologies, to understand website performance and improve marketing. These tools may collect information about your interactions with our website and other websites.
Where required by law, we will obtain consent before using certain cookies or tracking technologies.
7. Data Retention
We retain information for as long as reasonably necessary to:
- Provide services
- Maintain business records
- Comply with legal, tax, accounting, regulatory, carrier, and platform obligations
- Resolve disputes
- Enforce agreements
- Maintain opt-in and opt-out records
- Support messaging compliance and carrier requirements
- Detect and prevent fraud, spam, or abuse
SMS consent, opt-out, and messaging records may be retained as needed for compliance purposes.
8. Data Security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no system, website, database, software platform, or transmission method is completely secure. We cannot guarantee absolute security.
9. Your Privacy Choices
Depending on your location, you may have the right to:
- Request access to personal information we hold about you
- Request correction of inaccurate information
- Request deletion of certain information
- Request restriction of certain processing
- Opt out of certain marketing communications
- Opt out of SMS messages by replying STOP
- Disable cookies through your browser settings
To make a privacy request, contact us at michael@pierceworks.co or call 419-552-8452.
10. California Privacy Notice
If you are a California resident, you may have rights under the California Consumer Privacy Act, as amended by the California Privacy Rights Act. These rights may include the right to know, access, correct, delete, and opt out of certain uses of personal information.
Pierceworks does not sell personal information. Pierceworks does not share SMS opt-in data or mobile information with third parties or affiliates for marketing or promotional purposes.
To submit a California privacy request, contact us at michael@pierceworks.co or call 419-552-8452.
11. Children’s Privacy
Our website and services are intended for businesses and individuals who are at least 18 years old. We do not knowingly collect personal information from children under 13.
If we learn that we collected information from a child under 13, we will take reasonable steps to delete it.
12. Third-Party Links and Integrations
Our website or services may link to or integrate with third-party websites, platforms, or tools, including Google, Google Business Profile, CRM systems, calendar tools, payment processors, review platforms, messaging providers, analytics providers, AI service providers, and automation tools.
We are not responsible for the privacy practices, content, policies, security, or actions of third-party services. You should review their privacy policies before using them.
13. Client Responsibility for Customer Data
Pierceworks may process customer or lead information on behalf of its clients. Clients are responsible for:
- Obtaining proper consent before uploading, importing, or messaging contacts
- Ensuring customer lists are accurate and lawfully obtained
- Honoring opt-out requests
- Avoiding purchased, rented, scraped, or unauthorized contact lists
- Complying with TCPA, CAN-SPAM, CTIA guidelines, A2P 10DLC rules, carrier rules, platform rules, privacy laws, and other applicable laws
- Maintaining proof of consent where required
- Ensuring all marketing claims, offers, review requests, and communications are truthful and lawful
Pierceworks may suspend or terminate services if we believe a client is using our systems in a way that violates applicable law, carrier rules, platform policies, this Privacy Policy, or our Terms and Conditions.
14. International Users
Pierceworks is based in the United States. If you access our website or services from outside the United States, you understand that your information may be processed in the United States or other jurisdictions where our service providers operate.
15. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. The updated version will be posted on this page with a new “Last Updated” date. Your continued use of our website or services after updates means you accept the revised Privacy Policy.
16. Contact Us
If you have questions about this Privacy Policy or our privacy practices, contact us at:
Pierceworks LLC
12202 Club Dr, Apt 183-B
Tampa, FL 33612
Phone: 419-552-8452
Email: michael@pierceworks.co
Website: pierceworks.co